Privacy Policy

By using the Dear Day platform, creating an account, or placing an order or booking, you acknowledge that you have reviewed this policy. Some information is necessary for us to fulfil your order or provide the service you request.

1. Scope of This Privacy Policy

This policy applies to your use of the Dear Day website and digital services, and to information you provide when creating an account, planning an occasion, selecting a product or service, placing an order or booking, or contacting customer support.

Dear Day may feature products or services provided by independent partners, such as gift and cake shops, venues and experiences, and occasion-planning service providers. In such cases, we may share with the relevant partner only the information needed to fulfil the order or booking.

2. Data We May Collect

Depending on how you use the platform, we may collect some or all of the following information:

Your name and account information.
Your phone number and email address.
Your delivery address or occasion location where needed to fulfil the order.
Occasion details, such as the type of occasion, date, area, budget, preferences and selected services.
Order and booking details, as well as your transaction history on the platform.
Messages or requests you send to customer support.
Technical information such as your IP address, device and browser type, usage logs, and cookies where they are used.

Important: Please do not send personal information that is not necessary for us to provide the service, particularly sensitive information that Dear Day does not need in order to plan the occasion or fulfil the order.

3. How We Use Your Data

We use personal information only to the extent needed to operate Dear Day and provide the service. This may include:

Creating and managing your account and verifying your contact details.
Saving your occasion selections, cart contents and order details.
Fulfilling bookings, orders and deliveries, and coordinating with partners.
Contacting you about the status of your order or any change or issue relating to it.
Processing payments and refunds where applicable.
Providing support and resolving complaints and disputes.
Protecting the platform and preventing fraud or misuse.
Improving the user experience and the performance of the website and services.
Sending marketing messages or offers where permitted, with an appropriate way to opt out.
Complying with applicable legal or regulatory requirements.

5. Payment Information

Payments may be processed through one or more independent electronic payment service providers. Dear Day does not intend to store full payment-card details within its own systems where payment is processed directly by the payment provider.

We may receive information from the payment provider about the status of a transaction, such as whether payment succeeded or failed, the transaction amount and a transaction reference, so that we can manage orders, refunds and settlements.

6. Cookies & Similar Technologies

The platform may use cookies, local storage technologies, or similar technologies to operate the website and provide certain features, such as remembering the contents of your shopping cart, saving user selections and preferences, and improving the platform’s performance and stability.

We may also, when enabled, use measurement and analytics tools to help us understand how visitors use the platform, measure performance, and improve the user experience.

We may also use marketing tools or tracking technologies in the future to measure the effectiveness of advertising campaigns or provide users with more relevant content.

Where the use of any such tools requires user consent under applicable laws and regulations, they will not be activated until the required consent has been obtained, and users will be able to manage their choices or withdraw consent where available and legally required.

Disabling certain essential cookies may affect the operation of some platform features.

7. Data Retention

We retain personal data for as long as necessary to fulfil the purpose for which it was collected, manage our relationship with you, or meet legal, accounting or dispute-resolution requirements. Retention periods may vary depending on the type of data and the nature of the order or booking.

When we no longer need certain information, we take appropriate steps to delete it or make it no longer identifiable to you where this is appropriate and legally possible.

8. How We Protect Your Data

We take reasonable technical and organisational measures designed to protect personal data against unauthorised access, use, disclosure or alteration. However, no method of electronic transmission or storage can be guaranteed to be 100% secure.

You are also responsible for keeping your password and login details confidential and not sharing them with others.

9. Your Rights & Privacy Requests

Depending on applicable law, you may have the right to request access to your personal data, correct inaccurate information, request deletion of certain data, object to certain forms of processing or marketing, or withdraw consent you previously provided where consent is the basis for the processing.

We may need to verify your identity before acting on certain requests. We may also retain some information where retention is required by law or is necessary to evidence a transaction or handle a dispute.

10. Children’s Data

Dear Day is primarily intended for people who are legally able to make bookings and purchases. If we become aware that a child’s data has been collected in breach of applicable legal requirements, we will take appropriate steps to address the situation.

11. Changes to This Privacy Policy

We may update this policy as Dear Day develops its services, adds new features, or responds to legal or operational requirements. The updated version will be published on this page, and the date of the latest update will be shown above.

Where a change is material and additional notice is required, we will use an appropriate method of notification based on the nature of the change and applicable requirements.

12. Contact Us About Privacy

If you have a question or request concerning your personal data or this policy, you can contact Dear Day through our Contact Us page. We will review your request and handle it according to its nature and the applicable legal requirements.