Our mission
To make planning meaningful occasions simpler and more personal by bringing thoughtful choices and clear details into one experience shaped around the occasion and budget.
Dear Day began with a simple idea: planning a special day should be easier than managing every detail separately. We bring occasion essentials together in one place, with choices you can tailor to the moment.


Dear Day is a platform for planning and coordinating meaningful occasions. We bring places and experiences, gifts, chocolate and cakes, and flowers together so you can explore what suits your style and budget.
We're not here to give you endless options. We aim to make thoughtful choices easier to find, with clear details that help your day come together.
Dear Day started in Cairo and Giza, focusing on birthdays, anniversaries, engagements, proposals and the smaller moments worth celebrating.

To make planning meaningful occasions simpler and more personal by bringing thoughtful choices and clear details into one experience shaped around the occasion and budget.
To become a leading destination in Egypt for planning special days, offering an easy, personal experience that brings relevant services and thoughtful choices together.
We believe planning should feel thoughtful, welcoming and simple — with details that reflect the people and moments that matter.
We begin with the person and the occasion, choosing details that add meaning rather than simply adding more products.
We keep the experience warm and genuine, with simple language and visuals that let the occasion take centre stage.
Refinement means thoughtful choices, clear information and a planning experience that feels considered and easy to use.
Behind every special day are people and feelings that matter. We design for those moments, not just the transaction.
Choose your occasion and approximate budget, then explore the details that suit your day.